IHOP
BREAKFAST BURRITOS
Breakfast burritos finally arrived at IHOP! To tell the world about it, we put our manager on the roof to shout it from the rooftops.
THEN To get some buzz about our cereal pancakes, we made a pancake cereal.
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CEREAL PANCAKES
IHOP hired it’s first CEO: a Child Executive Officer. Her first order of business? Cereal plus pancakes… Cereal Pancakes!
NATIONAL PANCAKE DAY
National Pancake Day is a treasured holiday among pancake enthusiasts, but, in 2021, we had to cancel it (on account of the whole global pandemic and all).
We rolled the campaign out in two parts: first, telling the world that National Pancake Day was cancelled. Then, the very next day, we gave out “IOUs” for free pancakes that fans could redeem a few months later.
MINIONS
For the release of Minions 2 The Rise of Gru, IHOP made a limited edition menu. We got a few hundred minions (and a few dozen Illumination Studio animators) to help promote it.
Role: script writing and initial animation development.