BEATS BY DRE
THE beauty of immersive sound
Beats released their innovative Studio Buds + in two new colors: cosmic silver and pink. To launch it, we wanted to boldly enter into a category Beats had never been before— the beauty space.
To make it happen, we created a campaign together with Gen Z celeb Emma Chamberlain and legendary Director Andrew Thomas Huang, and made a cyborg come to life through the beauty of immersive sound.
BEATS PILL LAUNCH
The iconic Beats Pill are back. To help launch them, we wrote the first spot of the campaign. This was brought to life as part of a larger campaign by Hannah Tutera and Shelby Guller.