JIMMY JOHN’S

Tony’s speech

Tony Bolognavich, aka The Boss of Big Sandwich, is back. This time he’s railing against Jimmy John’s most annoying trait—their commitment to uncompromising quality and consistently great sandwiches.

In this campaign, Tony takes the mic to rally the troops and remind his company of what made them great in the first place: being terrible.

These spots are a continuation of the Jimmy John’s campaign launched Super Bowl 2021.

Tony’s LAMENT

Jimmy John’s new BBQ Ranch Chicken Crunch is here. It’s great news for sandwich lovers and terrible news for Tony Bolognavich, The King of Cold Cuts.

JJ’s ROLLING PAPER

Nothing goes together quite as well as sandwiches and 4/20, but this year we wanted to give fans even more. 

That’s when we boldly asked the question, “what if we could roll a J with our JJ’s sandwich?” And in that moment, the idea for smokable sandwich rolling paper was born.

To kick it off, we sent THE SMOKABLE SANDWICH paper to some ✨high✨ profile celebs.

THEN WE made a “Sandwich Dispensary” in long beach.

Snoop Dogg’s joint roller, Ranagade PerRana, was there to help roll our sandwiches into big joints.

In total, We got 465mm Media Impressions and 180 Unique Placements and Pickups.